Cultivating relationships is essential to good business, and always will be. Research shows that even with the best products and business practices, you still need strong relationships to succeed in this marketplace and respect is at the core of building business relationships.
A 2013 Forbes article contends that the key to success is building relationships that go beyond one-time projects (purchases) and provide value to each client on a consistent, ongoing basis. The relationships do not end when the transaction ends.
If you treat every client as your most important one, happy clients are more likely to make referrals. Provide all clients with your best service, regardless of their stature. You never know who your clients may know or to whom they might refer you. Just as importantly, should they switch careers, either within their company or move on to a new one, you want to maintain that partnership so they will recommend you to their new associates.
It takes long-term commitment to earn success.
The Dahill Group is committed to building lasting relationships.